Google Search Algorithm Updates 2021

Google is always evolving its algorithm to ensure it is surfacing the most relevant, accurate, and secure pages for its users. Year after year it brings in the relevant changes in its search algorithms keeping in the line with the dynamic trends. In order to adapt the best SEO strategy, it is important to be aware of these updates. From improving rankings to understanding the reasons behind performance shifts, knowing google search algorithm trends can help you stay at the top of the competitive curve. Here are the biggest updates in the Search Algorithm for 2021:

Search Algorithm for 2021

Passage Ranking update

Google can now use AI to not only index webpages but individual passages from those pages. Thus, specific passages can show up as the featured snippet.

Link spam update

Website providers offering user interaction via comments, forums, etc need to be especially careful and protect their website from spammers. So, websites need to update their SSL certificates, do regular clean-ups of suspected spammy actions.

100% mobile-first indexing update

Google has been placing significant importance on mobile friendliness as a ranking factor. Thus, ensure your site is responsive and always manually test popups

Page experience update

A specific set of metrics has been introduced by Google through the page experience update called the Core Web Vitals. These are newly prioritized factors to quantify a person’s experience of a webpage. These include First Input Delay, Cumulative Layout Shift, and Largest Contentful Paint.

MUM update

The natural language model, MUM is significantly more powerful than BERT. Designed to help you with contextual information from various sources in order to present a comprehensive solution to complex problems.

Page title update

Google has confirmed with its new system that it will no longer adjust titles according to queries but to better represent the page as a whole.

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