How to engage customers on the website

Marketers and business owners are always looking for ways to enhance website user engagement. More customers and more traffic are the ultimate mantras for success. But how can website traffic be increased? Here are a few ways to boost website engagement and that too for free.

SEO is the practice of optimizing a site for search engines

Search Algorithm for 2021

Target long-tail keywords

These keywords account for a majority of web searches. Thus, it becomes important to target long-tail keywords as part of your SEO strategy

Start guest blogging

Securing a guest post on a reputable site can increase blog traffic to your website and help you build a brand. The standards for guest blogging, however, have changed radically and spammy tactics can attract penalties.

Go after referral traffic

Create website content that begs to be linked rather than going for persuading other sites to link back to you.

Post content on Linkedin

Linkedin today has become more than just a job-finding platform. The social platform is also a valuable publishing platform in its own right. Posting regularly on Linkedin can attract traffic and also increase your profile within the industry

Link internally

The internal linking structure also plays a major role in determining the strength of your link profile. This makes it important to keep an eye on internal links while creating and publishing content.

Ensure your site is responsive

An easily accessible site that can also be comfortably viewed across a range of devices can be a huge attracting factor for websites.

Focus on email marketing

Though, a traditional method, it is one the most powerful tools to attract new customers. A moderately successful email blast can result in a significant uptick in traffic.

Get active on social media

Today sharing content via social channels doesn’t suffice. There is a need to actively participate in a community and the way to do it is via social media

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